Unicorn Games Performance in the UK - Q3 2025

In the third quarter of 2025, unicorn-themed games in the United Kingdom showed varied performance across downloads, revenue, and active user metrics. Here's an overview based on Sensor Tower's comprehensive data.

My Baby Unicorn by TutoTOONS exhibited a gradual decline in weekly downloads, starting at around 2.2K and decreasing to 640 by the end of September. The revenue followed a similar pattern, with an initial peak of $1.1K reducing steadily to $606. Active users saw a consistent drop from 6.8K to 3.6K over the quarter.

Munzee by Freeze Tag, Inc. maintained a low download rate, fluctuating around 30 to 48 weekly. Revenue peaked early at $655 but declined to $251 by the quarter's end. Active users showed a slight decrease from 1.8K to 1.4K.

My Little Pony: Harmony Quest from Budge Studios saw a peak in weekly downloads at 1K mid-quarter, before dropping to 244. Revenue reached its highest at $572 in late August, later falling to $286. The active user base peaked at 1.7K before declining to 684.

My Unicorn Coloring Club Games by KidloLand Kids & Toddler Games had stable downloads, with numbers hovering between 54 and 110 weekly. Revenue saw fluctuations, peaking at $542 in late August and ending the quarter at $421.

Kpopsies - My Unicorn Band also from TutoTOONS, experienced a rise in downloads early on, peaking at 733. Revenue varied, reaching a high of $372 in late August, with a closing figure of $282. Active users initially increased from 2.1K to 2.4K, then decreased to 1.6K by the end of September.

For more detailed insights into these trends, visit Sensor Tower's platform.